Show Love to Farmers, Supporting Rural Revitalization

Release time:

2025-09-23

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Taking a single step to help farmers increase their income, we’ve stepped into “agriculture, rural areas, and farmers,” truly experiencing the realities of “agriculture, rural areas, and farmers.” The Kaohui Town Social Work Station has partnered with Hunan Xinhongyuan High-Tech Co., Ltd. to visit Jinbang Peach Orchard in Xifu Village, Kaohui Town, launching the “Loving Care for Farmers, Boosting Rural Revitalization” initiative. This effort aims to expand sales channels, boost fruit sales, and urgently address farmers’ pressing need to find markets for their produce.

Stepping into the lush, verdant orchard, one’s gaze sweeps across rows of yellow peach trees, each branch laden with ripe, golden peaches exuding an enticing fruity aroma. After the orchard manager provided a detailed on-site explanation of the techniques and precautions for harvesting and sorting yellow peaches, the employees immediately got down to work, picking the fruit themselves. The scene at the event was bustling with activity. Amidst sweat and the joy of harvest, everyone experienced the delight of picking peaches and gained a deeper appreciation for the hard work involved. Following the picking activity, participants unanimously expressed that in their future work practices, they would continue to enhance their initiative and enthusiasm in serving the people, taking concrete actions to deliver tangible benefits to the community and contributing to rural revitalization.

Cao Wen, Chairman of Xinhongyuan High-Tech, who attended this event, said, “Although I’m not a Party member, I know very well that it’s extremely difficult for ordinary people to develop industries—they not only need capital but also much more support. As young financial professionals, we should actively offer them advice and solutions. Moving forward, the Party branch of Xinhongyuan High-Tech will continue to fulfill its trade union functions, passing on this spirit of care forever, so that our society and our home can become even better.”

Through the approach of “loving-fruit picking + consumption-based assistance,” this event enabled on-site purchase of 400 boxes—totaling over 3,200 jin—of yellow peaches after the picking activity concluded, thus contributing a small but meaningful effort to promote and sell the farmers’ fruit. The person in charge of Jinbang Peach Orchard expressed heartfelt gratitude in person and expressed hope for continued strengthened collaboration and joint progress in the future.

 

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